Not Financial Advice (NFA)
Warning: Wall of Text. If you hate reading just skim through the bolded/italicized
Ever since I publicized my findings on DKNG, the stock has underperformed & probably has fucked a lot of people here, especially given the overly bullish stance back in June. Unless you took my advice & got into Puts then, congrats, welcome to tendie town. For the ADHD retards, here’s what the next wall of text is going to summarize: I believe at the current price of ~$30, the stock is oversold.
A tech-focused, high-growth Company that has made sports betting easy to understand with an aesthetically pleasing interface similar to how Robinhood has neatly laid out stock market gimmicks so even high-schoolers can make sense of it I believe, is underpriced at these levels.
Let’s get into some details as to why the stock has underperformed:
First off, the news slate revolving sports with the rumored delay/cancellation of the MLB season & the NFL watching from the sidelines is in my view, just a part of why the stock has underperformed. We’ll revisit this later in this post, but I want to focus on the drivers of the stock’s recent underperformance, & why these factors are now in the rearview mirror.
Part I – The Past Has Passed – SPAC-related Equity Dilution
History lesson first: DKNG went public via a SPAC merger, which has exploded in popularity recently. Anyone serious about analyzing stocks going forward needs to do their homework on this, Google is your friend.
A feature of most SPAC merger to public listings that creates a headwind to near-term share prices are embedded equity dilution events, usually in the form of earn-outs (stock bonuses to execs, the SPAC sponsor) & conversion of Warrants.
On 5/24, the earn-outs were triggered, adding 6m shares to the share count.
On 6/26, 16.3m warrants converted to DKNG, netting them ~$188m of cash.
Stepping back a little, in addition to the above, on 6/18 DKNG launched a follow-on equity offering of 16M shares @ $40/Share [1], receiving $621M in proceeds.
The last part is tricky to understand from a dilution perspective. To simplify, historically it’s almost a coin toss whether a Company’s shares outperform on the onset of an equity offering. While issuing shares does dilute the existing shareholder base, it theoretically shouldn’t, if the proceeds from the offering are earmarked for investments/projects that yield outsized returns. This is the reality for the long term, theory for the short-term. For the short-term, the ‘reality’ isn’t that the proceeds will be used for investments/projects that yield outsized returns, it is more about how convincing management is to investors that the investments they intend to pursue with the proceeds will outweigh the dilutive effects of issuing incremental shares. That’s a mouthful, but hopefully you get what I’m trying to convey.
All of this stuff put together – the Company has increased its share count by ~39M, but now has a whopping ~$1.4Bn of cash [2]. More on this in the next section.
Part II – MLB News Should Not Fucking Matter & DKNG Is Positioned As the Leading Online/Mobile Sports Platform
DKNG should not be so tied to MLB news or any of this shit as the ongoing success of the NBA/NHL season + Soccer in Europe has effectively created a blueprint on how to regulate player behavior so that they maintain professionalism amidst the pandemic. I’m going out on a whim here, but I truly think the MLB threatening a cancellation of the season is pure posturing to get these fuckers to behave appropriately. Maybe a ‘bubble’ is what it takes to get these players to focus on their jobs instead of going out & contracting COVID, but I argue that isn’t necessarily required given Soccer in Europe. So there’s already a proven path here without the need for a bubble in Soccer, so MLB/NFL should be fine, and execs need to study how they got it done in Europe. Okay, back to some facts.
Anecdotally, I’ve kept in touch with a handful of sports bookies from California to New York & even internationally about what they’re seeing – all of them say that since the NBA season started on 7/30 & since Soccer (especially the Premier League) resumed in June, along with other leagues like La Liga & Serie A, they’ve seen massive increases in betting.
These numbers are also showing up in the official data [3]:

• Average % increase in sports betting handle from April 2020 to June 2020 (handle is the total $ wagered in sports bets) from the states that reported up to June 2020 (NJ, PA, MS, RI, WV, IA, IN, NH) of +258%!
  
  • Note: NV is left out due to the site I sourced showing a weirdly negative number – so I dug into the official filings & show specifically, Sports Mobile betting growth from June since April has growing by at least +73% [4]

REMEMBER: This is for June only! No NBA, No NHL, No MLB, just Soccer, Golf, NASCAR & UFC.
The data clearly shows that there was a ton of pent-up sports betting demand, which leads one Wall St. analyst to think that betting on the NBA/NHL could ABSORB the MLB’s sports betting handle (handle = total $ size of sports bet) [5]. Remember, the MLB season is still ongoing, with games being played. The entire focus is on the Miami Marlins & St. Louis Cardinals. Fucking retards.
Additionally, I want to remind everyone that DraftKings.com is the #1 Fantasy sports website in the U.S. [6]. Also, since April 2020 site visitations are up +86% [7] & Google Search Trends for “Draft Kings” is up ~3x compared to PRE-COVID levels [8]. What does this mean? They are piquing more people’s curiosity than prior to COVID/ongoing slate of sports.
This is important because remember that ~$1.4Bn chest full of cash I mentioned DKNG had assembled earlier? Well, that money is being put to work & results are already coming in, which is exactly what DKNG intended to do with it.
Part III – Legalization of Sports Betting in the U.S.
I could write a fucking bible on this topic alone, but for now we’ll stick to some basics. Due to COVID, it’s easy to understand that each State’s financial situation is clearly in shit. Because of this, you better believe that these guys are going to start taking a hard look at how they can extract additional tax revenues, & what’s one of the easiest ways to do this? Legalization & taxation of gambling.
The big players: CA, TX, FL & NY. First, CA pushing its legislation out to 2023 was fucked up, but here’s a twist I want to add to this: Anything that has to do with gambling in CA you better believe is lobbied against by not just the Tribal casino owners in CA, but by the deep pockets of Las Vegas money. Similar thing can be said for FL, but let’s take a look at some actions by LV/nationwide gambling companies that are starting to align financial incentives with guys like DKNG.

• MGM / GVC Holdings JV in BetMGM - $450m total invested
• PENN invests $163m into BS Sports
• Caesars has a 20% stake in William Hill plus partnership deals with The Stars Group (TSG) & our winner DKNG for operating its sports books

So it’s safe to say going forward, nationwide legalization of sports betting will reap rewards for everyone involved, & no longer be something LV money is completely focused on safeguarding.
Let’s also not forget that DKNG didn’t become the Company they are today because of their fancy app, but because their management team has a HISTORY of navigating the U.S.’s legal framework to get what they want out of it.

• The Crown Jewel – The Internet Gambling Prohibition & Enforcement Act: I said it in a previous post, but I want to emphasize that them getting Fantasy Sports to be labeled a ‘game of skill’ by FEDERAL Law as opposed to gambling is just something for the history books. Fucking genius shit. When this happened I bet every casino from LV to every Indian Tribe that has one was against it, yet DKNG & other DFS providers won.
• There’s more, but more recently: Getting into IL:
  
  • In IL, there’s an 18-month ‘penalty box’ for Companies that offer DFS to offer sports betting. Our guys at DKNG created a workaround to this situation with their partnership with Casino Queen [9]. DKNG being savvy again.

These guys are at the cutting edge of creating legal frameworks to successfully launch their products & now with more of their ‘competitors’ financially aligned with them, combined with financial deterioration of State budgets, we should see an overweighting of good news vs. bad on the legal front.
Final Part – Share Price Targets
Under-fucking priced at anything below $42.50
Near-term catalysts:
8/14: DKNG files 2Q’20 results, might be shitty, but you can bet that the Earnings Call is going to contain rhetoric on how massive the uptick in sports betting has been since late June/July.
Sometime from now until November: NY releases ‘study’ by Spectrum Gaming on online/mobile sports betting.
8/20 – 9/7: PGA Championship for FedEx Cup Title
9/5 – KY Derby
9/10: NFL KickOff Game
9/17: PGA U.S. Open Start Date
Month of October: NBA/NHL Playoffs
10/1: Estimated launch of online sports betting in TN
11/1: Estimated launch of online sports betting in VA
[1] https://draftkings.gcs-web.com/news-releases/news-release-details/draftkings-announces-proposed-public-offering-class-common-stock
[2] Wall St. Research – DKNG on 6/29/20
[3] https://www.legalsportsreport.com/sports-betting/revenue/
[4] https://gaming.nv.gov/modules/showdocument.aspx?documentid=16984; Note: Nevada did not break out April/May figures but from the Revenue difference of 3 month ended June 30 of 4,950 vs. month of June of 2,297 for a total difference of 2,653 spread evenly over April/May for a base case April estimate of 1,327.
[5] Wall St. Research - 7/27/20
[6] https://www.similarweb.com/top-websites/category/sports/fantasy-sports/
[7] https://www.similarweb.com/website/draftkings.com/#overview
[8] https://trends.google.com/trends/explore?geo=US&q=draft%20kings Feb 23-29, 2020 vs. Current Aug 2 – Aug 8, 2020
[9] https://www.legalsportsreport.com/42314/draftkings-illinois-sports-betting-market-access/

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​
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​
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​
On line gaming nowadays addresses a wide range of item verticals. Sports betting could be done online. People have access to the most current odds and may even take part in stay betting through online gambling. Poker is still another well-liked form of gambling. Participants can enjoy equally rapidly cash games and in online tournaments. Online casinos offer gambling on blackjack, baccarat, roulette, craps, movie poker, on line slots and other games. Other designs of online gaming may include bingo and financial betting.
​
​
People have involved in betting since antiquity. For quite a while gaming was an task that took place only in exceptional casinos. Not everybody could afford or entry these places. On the web gambling, which turned a reality about 1995, allowed gambling to be a overdue for a lot more people. Pc software that simulates games of opportunity had been available for a while. The use of net turned popular position and inexpensive and was essential to the establishment of gaming websites. Still another necessary factor was the device to make and get obligations online in a protected manner. The last little bit of the jigsaw problem was the development of authorities that registered and regulated gaming operators.
​
After gaming sites were recognized around 1995 they started to proliferate quickly. The period 2000 to 2006 was a increase time for the internet gaming industry. The reason being online gaming presents several advantages around land based gambling. The greatest benefit is that people can engage in on line gambling from home. All which they require is just a home computer or lap prime by having an Internet connection. Participants no further have to spend income to travel to the casino

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Sроrtѕ Bеtting With Toto Site
Online gambling could provide you with a lot of opportunities to urge pleasure in a very soccer match bet. You will increase your level with the assistance of bank deposition. Bank transfers are out of the question since constant authority will sort of a shot spot the transactions and cancel them on the spot. So, in these conditions, the only bet for staying anonymous and having the power to deposit at football game sporting sites stay the pre-paid vouchers like PaySafe card. A recent scandal involving offshore sporting companies from Cyprus involving bank Asyaresult within the entire closure of the bank until a full investigation is conducted.
Sporting bet is not one amongst the sporting sites allowed and it's like this will be how for the authorities to discourage any foreign bookmakers to deliver their services into the region. Be with us till the end.
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According to Thailand’s Center of Gambling Studies, 57% of the local population gambles, which covers over 30 million people as of 2019. Most of them prefer sports betting, especially football matches; the latter ones generate $5.3 billion annually. However, only about 1.5% of Thai gamblers choose to place bets online. Why? To some extent, this fact can be explained by local traditions or poor access to the Internet in some rural areas, but the present situation may be also associated with the lack of trustworthy and high-quality online platforms for gambling.
UFABET (ยูฟ่าเบทคาสิโน) was designed to fix this problem for sure. This online gambling provider focuses on keeping up with Thai gamblers’ need for a reliable sports betting destination. And the bookie turns out to succeed in this since it became the fastest growing sports betting site in Thailand’s history. Want some proof? What about more than 1.5M searches per month on Google? Word of mouth generated by UFABET’s happy users has its effect and inevitably leads to more and more Thai gamblers joining the club. Want to become a member too? Then follow our instructions.
Registering at UFABET
To start the process of getting into the UFABET (แทงบอลออนไลน์), you will need to install the LINE app on your device. The app is used to ensure safe and fast interaction between UFABET’s members and its responsive staff, whether it is the case of some technical failure or regular verification for accessing the platform. However, you are not limited to contacting UFABET’s team only via the LINE channel. You can start registration by:
filling a special form that can be found anywhere across UFABET’s web pages;
getting in touch with the casino’s operator via the phone number specified on the site;
adding UFABET’s ID in the LINE app (easily found on the site as well) and applying for membership.
Whichever way you choose, you will need to provide the following information:
full name;
phone number and LINE ID;
bank details.
This info is required to tap you into the platform safely. Moreover, this procedure is aimed at facilitating your future interactions, namely, by automating transactions for depositing and withdrawal.
When your information is checked and confirmed, you will receive a password and login for signing in. Upon completing the procedure, you will be able to start betting immediately while enjoying all benefits UFABET has for its users. And there are quite a number of them, we should say.
Benefits of UFABET
The platform delivers a truly awesome experience thanks to the following features:
It supports smooth gambling on both desktops and mobile devices regardless of the platform that powers your gadget.
UFABET’s web and mobile versions shine with the smart design and user-friendly interface, making it simple and pleasant to use for gambling.
The entire registration process takes no more than 5 minutes thanks to automated procedures and well-trained staff available 24/7.
Adding funds is easy via electronic channels or direct deposits with popular Thai banks, such as Kasikornbank, Krung Thai Bank, SCB, TMB, or Bangkok Bank.
The withdrawals are also automated for fast cashout after you notify the staff about your wish to get earned prizes.
You are free to manage your bankroll as you want with UFABET’s minimum bet requirement of only 10 baht.
UFABET grants access to multiple football events worldwide along with helpful predictions to increase your chances of winning.
The club’s members can also enjoy an abundance of casino games, including baccarat, roulette, Lucky Wheel, lottery games, and more.
Well, it seems like we did our best to reveal all UFABET’s advantages to you. Now, it is your turn – register and have fun!

Chris Makara:
As with any social media platform, Instagram allows businesses of all sizes a great opportunity to connect with others on a more personable level. Check this out if your business is just getting started with Instagram. With that said, it is key to be as personable as you can on Instagram, and not just another logo.
First you must know your audience. An easy way to do this is by getting a list of your Instagram followers into Microsoft Excel so you can start filtering their bios. In Excel you will be able to slice and dice the data to see common characteristics among your followers.
Once you have a better idea of who your audience is, you can really get more personable with your followers.
This can be done with the type of images you post as well as the way you interact with those who leave comments. You’ll need to be sure you use imagery they relate to as well as respond to comments in tones that appeal to them.
Sure, you want to be able to make sales for your company, but constantly pushing your followers to buy can very well have a negative effect. Instead of focusing on “salesy” content, why not use imagery that shows how others use your product.
As an ecommerce site, you more than likely sell tangible items. No one wants to see your stale product image. Instead, why not use your product in action. Even better if you can have images of real customers using your products.
David Schneider, NinjaOutreach:
I believe the key to getting started on Instagram is the same for many other social media platforms – network with influencers. It is certainly possible to build an audience from scratch but it is difficult. Start by identifying influencers in your niche. Engage with them.
This can be on Instagram itself or on another medium like their website, etc. Get to know them, and then you can begin working with them if you have common goals. This will boost your Instagram presence much quicker than going it alone.
Neil Patel:
Ecommerce businesses should connect with users who have high follower counts that are engaged and would be potentially interested in their products. Once you have a list of users, I would work out deals where you give them free products in exchange for the promotion of your business.
When doing this make sure you have a lot of Instagram users promoting your ecommerce company at the same time. Making a big splash is much more effective than slowly doing it.
Richard Lazazzera, A Better Lemonade Stand:
My number one Instagram strategy for getting massive exposure and building a huge audience is to find large Instagram accounts that are already catering to your demographic and pay for sponsored posts on them. It’s the cheapest CPM (Cost-per-thousand impressions) of any ad platform right now.
The fact is, there are tens of thousands (if not hundreds of thousands) of Instagram accounts being built solely for the purpose of selling featured shout-outs to companies and brands. Many times, one person runs multiple, sometimes dozens of accounts that have hundreds of thousands of followers in a variety of niches like health, fitness, cars, sports, fashion, nutrition, and a hundred other niches.
Once you find one that targets your ideal demographic and follow them, Instagram will show you “similar accounts”. You’ll know these accounts accept paid sponsored posts if they have an email address in the bio. Usually it will say something like “For Business Inquires” as well.
From there, it’s as simple as emailing them, telling them (briefly) about your brand/company (the smart ones are also looking for a good fit) and asking for their sponsored post pricing.
Once you strike a deal with the account, make sure you review their past posts to see what type/style of photos receive the most engagement and consider this when you’re creating your ad image/copy.
Your best bet is to link back to your Instagram account, instead of trying to send the users directly to your website since Instagram doesn’t allow linking in comments.
Using this tactic makes it easy to gain thousands or tens of thousands of new followers in your target demographic overnight. The key now is cultivating these new followers with great content that appeals to them and slowly introducing them to your brand.
Melinda Fleming, Curated Cool:
Instagram is a visual medium where a lot of business owners might forget how art and a beautifully laid out IG page is paramount to success. You can’t just sell to your audience the entire time, but use a 50/50 rule on inspiration meets selling. Using posts from other people that have used your product and photographed it in a beautiful way, then tagging the person in the post title is great idea. Also creating a custom hashtag for your business is a great marketing tool. hashtags are the new search engines.
Ryan Stewart, Webris:
By far the best option (for any business) is influencer marketing. With no ads available to the greater public, influencer marketing is the only real white hat way to experience explosive growth on Instagram. The concept is simple – do some research, find Instagram users with large followings who post content related to your business / product, follow them, send them an inbox message asking if they would be interested in promoting your product for a price. 99% of them will. This can get a little costly, but it’s by far the most powerful method right now.
Ivana Taylor, DIYMarketers:
Instagram is all about getting to know the person behind the business. If you’re running an ecommerce store, then allowing your customers to know YOU both personally and professionally will attract more of your ideal customers and increase loyalty. You can use your existing Instagram profile – BUT – this means no embarrassing posts. Encourage your customers to send you photos with your product or engaging with your service. Upload pictures that show people who you are – if you like flowers, add pictures of flowers. Let your customers get into a relationship with you.
Joe Brown, MediaJunkies:
The truth is that digital consumers have the world in the palm of their hands. No matter how many apps there are, no matter how many websites there are, consumers will keep using media that is easily to digest and easy to use.
Too many functions, too many algorithms, too many marketers on social networks make consumers switch platforms as quickly as they join them.
This is why Instagram is a booming network where you only see what your network is posting, where the only thing you need to do is to swipe up and down.
As a marketer that means several crucial things:
The attention span is even shorter than on any other network. The life span of a post is shorter than on any other network. You cannot be identified as a marketer or your audience will run away. The solution is to use Instagram as a visual story teller who shares content that actually matters to people. This is a massive opportunity for everyone who is keen to build a brand with real people who are really interested in what you have to say and to show.
The future will hold how Instagram can help driving brands. The announcement of Instagram ads and the possibility of an in-build ‘Shop Now’ button make Instagram an exciting space to watch.
John Jantsch, Duct Tape Marketing:
Ecommerce has really been able to take Instagram by the horns and run with it. Not only is it a great way to showcase your product for free, but you can interact with and form a relationship with your fans. Utilizing hashtags, contests, and purchasing directly in Instagram can help your fan base grow from your local neighborhood to a worldwide ecommerce site. Be interesting and engage.
Asia Zukowska, Colibri.io:
Post images which engage your potential customers – See what’s interesting for your potential customers. Start by checking the most popular hashtags on Tagsforlike.com Create your own hashtag & encourage to use it – Check out how simple it is Connect Facebook & Twitter – you can post straight to Facebook/Twitter and Tumblr when uploading any image to Instagram Invite friends – Instagram allows you to find friends that already exist across yours social networks Run contests for your Followers – Select a unique hashtag for your competition and check its effects and increase engagement with River Create Instagram only offers – It allows you to attract new followers that are interested in special offers that they wouldn’t see anywhere else Ask for engagement from users – You can do this in 2 ways: a) ask for opinions b) or ask for like and show your post to other people like here Use Instagram to show off new product – Instagram is the perfect way to sneak product peeks with followers Show Instagram galleries on your site – This is awesome social proof, increasing product exposure on Instagram Partner with Influencers – This is a great way to reach new users
Aubrey Rose Madrona, SEO Hacker:
Instagram is one of the biggest image heavy social media platforms today; however, many e-commerce sites are unaware of its value. With the right strategy and content. Instagram can help the company increase its reach, engagement, and conversion.
Aside from promoting products to potential buyers from the online store, you can increase engagement with your brand by showing them behind-the-scenes moments through Instagram. By doing this, you will be able to build a strong personal bond with your customers. The platform can also be used for promotional strategies such as online contests using customized hashtags. Just make sure that every post ties back to your e-commerce website by reminding them to click the link on your bio.
Instagram is mobile-friendly and also released a web-based interface that makes it accessible via personal computer, this would mean reaching both mobile users and desktop users.
Darren DeMatas, SelfStartr:
I would start by creating a lifestyle persona of your ideal buyer. What do they like to do? How do they use your products? Where will they use your products? Once you nail that down, I would spend a few hours taking lifestyle photographs of your products in action.
Nike posts images of their products, but their page is heavily focused on sport lifestyle images. Research shows that consumers seek comfort and self-expression in the brands they choose.
A lot of new ecommerce sites make the mistake of sharing nothing but their product photos on Instagram. While product photos on a white background are ideal for your store, they are boring on Instagram. If your Instagram page is nothing but a product catalog and sales promotions, you’re doing it wrong.
You don’t have to hire a professional photographer, either. As long as you have a good camera, photogenic friends and decent lighting you can create images that generate a connection with your target audience. You can also repurpose the images on blog posts, too. A two-hour photo shoot can go a long way.
Contests and promotions are great tactics, but unless you understand your buyer, you’ll lose traction quickly. You can’t build a brand on discounts.
Jock Purtle, Digital Exits:
As a e-commerce business broker having sold many e-commerce businesses we have found that a lot of businesses can be grown up to $5m per year in sales just from Instagram marketing and community. The main strategies that founders have been using is creating customer loyalty and following on Instagram and then developing products that their customers want.
Some tips on gaining users. Do a promoted page swap where you reach out to an account and get them to promote you as well as you promote them. Another strategy is to pay for sponsored posts where you pay generally between $50 – $500 for an account to post about you, your brand or your product on their account.
Find Jock on Twitter u/Jockpurtle
Alex Ditty,SEEN:
Instagram is all about user-generated content. If your goal is to promote your products on the visual network then you need to develop a strategy that encourages and utilizes content from your community. Incentivizing your customers to share photos of your products with contests and campaigns will create valuable authentic promotion to their followers. Displaying this content on your website enables you to show your products from your customer’s perspective.
Additionally, you can increase awareness of your products by leveraging Instagram influencers like those found in the Snapfluence network. When you tap influencers who drive engagement with your target customers, they’re able to help create awareness for the items you’re selling by getting them into the feeds of those customers. Successful Instagram marketing for e-commerce will depend on driving UGC and engaging your community.
Rodney Hess,BBR Creative:
With Facebook’s constantly declining organic reach, Instagram has quickly become the social media platform for ecommerce businesses on a budget. Make Instagram a central portion of social media marketing strategy. Offer discounts and promotions for your followers. Create a hashtag that customer’s can use to have their images featured on your page. If you’re savvy enough, you could have 100% user-generated content on your Instagram page.
Original post here
Edit: TL;DR: Know your audience, Find influencers, Run sponsored posts, Go big, Form a relationship with your fans, Proportion your products/engagement posts, Use a separate business account!

If you’re starting from scratch with no traffic or influential friends, it’s easy to wonder…
Is it reasonable for you to believe you can make money blogging?
For that matter, how do blogs even make money? Ads? Or something else?
Well, let’s take a look at exactly how I did it at Smart Blogger. Here’s my complete step-by-step process for how to make money blogging:

1. Choose a Profitable Blogging Niche


Let’s start with a little brutal truth, shall we?
Passion does not equal profit.
Neither does expertise.
Hard work doesn’t guarantee anything either.
For example:
You can be the world’s foremost expert on square-shaped tomatoes, wake up every morning with a burning passion to educate the public on their vast superiority to normal-shaped tomatoes, and work until your fingers bleed and your eyes fall out of your head, following all the right tactics for growing a popular blog, and…
You’ll never have a chance in hell at making any money.
Here’s why:
Nobody but you gives a damn about square tomatoes
Even if they did care, they wouldn’t spend any money
In other words, you need a large audience who buys things. Without that, nothing else matters. It’s a prerequisite for everything else.
In the case of Smart Blogger, I noticed early on that bloggers buy lots of different things:

In fact, there are companies with $10 million+ per year of revenue in most of those categories. It’s also a growing space with millions of people:

The only pVery to to Sherryroblem?
Loads of competition. Whether it be my previous employers Brian Clark or Neil Patel, my good friends over at Problogger, or the gazillion other “blogging about blogging” peeps infesting the social media space, everyone was intent on snagging a piece of the pie. They also had a several year head start on me.
So, how did I compete? The honest answer:

2. Level up Your Content Skills


Embed This Infographic On Your Site
You’ve probably heard that “Content is king,” and it’s true… to an extent. A more accurate statement would be…
The Best Content Is King
If that’s hard to understand, think about it this way:
Lots of bloggers sit down and think, “What will I write today?” They jot down some thoughts, doing their best to be helpful, original, and entertaining. If they’re disciplined, they might even stick with it for a few months.
But it almost never works. Here are a few reasons why:
What you want to say isn’t what other people want to read
You weren’t using a proven content framework
It’s not the best post ever published on the topic
Granted, it’s not your fault. Until today, chances are no one ever told you about any of those requirements. You thought you just had to write interesting stuff and publish it.
No, grasshopper. No.
The truth is, having good ideas and powerful words isn’t enough. you have to create the best content ever published on topics lots of people are interested in learning more about. And that brings us to the three levels of content creation:
You know what content is popular in your niche, and you write exclusively about those topics
You’ve mastered frameworks proven to make your content more popular (list post, how to post, etc.)
Your content delivers more value to the reader than any other post published on that topic
You’re probably thinking, “Geez. That sounds hard.” And you’re right, it is.
I personally spent about three years honing my skills by writing for other sites before I started my own blog. It doesn’t have to take that long — I’m just a perfectionist, so I wanted to learn from the best people in my space.

It worked, though. Nowadays, my posts get millions and millions of visitors, not because I know some special “secret,” but because I’m really good at what I do. In fact, I’ll go ahead and say it…
Blogging is really no different than anything else. The more of a bad ass you are, the easier it is for you to make money.
So you want to know how to make some money blogging?
Become a badass writer.
Then the next step is to…

3. Figure out Which Traffic Sport to Play


When you’re a beginner, getting traffic is confusing.
Should you focus on optimizing your keywords? Growing your Facebook page? Leaving comments on blogs? Answering questions on Quora? Creating videos for YouTube?
And so on.
There are a gazillion traffic tactics out there. Everybody says theirs is the best.
But here’s the data:

Source: Facebook and Google dominate web traffic, but not the same kind
Pretty much all the traffic for written content comes from either Google or Facebook. The rest of traffic sources combined don’t even come close to competing with those two Goliaths.
So, how do you get them to send you a bunch of traffic?
One option is you can pay for it. They like that.
But chances are, you’re reading about how to make money blogging because you don’t want to pay for traffic. You want it for free, right?
Well, imagine this:
There’s an arena where all the bloggers in your space go to compete for traffic. The number of other challengers you defeat determines the amount of traffic you receive.
In other words, getting traffic is a sport.
There are winners, and there are losers
To be good, you have to train
You need to study your opponents
There are actually two sports, and I’d bet you’ve heard of both of them: search engine optimization (SEO) and going viral on Facebook. Both take years (yes, I said years) of study to master, but you can start getting pretty decent traffic after just a few months of study and practice.
Which one should you focus on?
Well, here are two questions to guide you:
Is your topic something your friends and family regularly talk about on Facebook? Examples: pets, parenting, self-improvement, and health. If so, focus on playing the viral traffic sport.
Is your topic something people actively search for information about on Google? Examples: product reviews, specific questions they would ask an expert, how-to information. If so, focus on SEO.
For most topics, you can do both, but one or the other will be dominant. In that case, focus on whichever one is dominant.
In the blogging space, for example, stuff about writing and grammar occasionally goes viral on Facebook, because we love criticizing our relatives about their terrible English. On the other hand, you rarely talk with your family about blogging platforms, WordPress plugins, affiliate marketing, or any other blogging topics.
You will, however, search for them on Google. Just as you would guess then, the blogging niche is heavily dominated by search. Here’s a breakdown of Smart Blogger’s traffic by source:

The truth is, we pretty much ignore Facebook. The volume of traffic available there comes nowhere close to the volume of traffic available from Google. So, we focus on Google.
I also spend WAY more time keeping up to date on SEO stuff than I do on social stuff. I’m a geek about it. Throw me in a room full of Google engineers, and I’d probably know more than half of them.
Not to imply I’m the best, though. I’m also competing against people like Darren Rowse, Amy Lynn Andrews, and Neil Patel. They’re pretty freaking good too.
In time, I think I can be better, but who knows? That’s why sports are fun. You never know who is going to win.
If you’re good though, you’ll always be in the “playoffs,” for your space, and you’ll get lots of traffic. Maybe not the most, but still plenty.
And then you can focus on how to…

4. Grow Your Email List with Pop Ups


Chances are, you see pop ups as an annoyance.
They get in the way when you’re trying to read. They ask you to hand over sensitive information like your name, email address, and phone number. Sometimes you have to deal with multiple pop ups on the same site, and it makes you feel hassled and uncared for.
And all that sucks. In my opinion, you have every right to be annoyed.
But here’s the thing…
That’s where the money comes from. The best predictor of the revenue for a blog is the size of their email list. Here’s a breakdown of our revenue at Smart Blogger comparing revenue device from email to other sources.
The rule of thumb is you can expect to make $1 per subscriber per month. So, if you have 10,000 email subscribers, you should be able to make about $10,000 per month.
So obviously, growing your email list is a top priority. You might, however, feel conflicted about using pop ups. What are you supposed to do?
Here’s a different way of looking at it:
If a visitor comes to your site and doesn’t give you their email address, the chances of them returning are nearly zero. You’ll never have another opportunity to help them.
If you believe your content is the best, and you believe you can help them over time, I believe you owe it to them to be as pushy as possible about staying in contact. In other words, not using a pop up is unethical. A little annoyance is a small price to pay for change.
And remember, that doesn’t mean you have to be extremely pushy or spammy. You can absolutely use pop ups in authentic ways.
But you absolutely must use them. Assuming you want to make money, anyway.

5. Begin Monetizing with Affiliate Offers


So, you’re operating in a profitable niche, and you have traffic and an email list. What next?
Lots of bloggers jump into creating a course or book or community of some sort, but that’s a mistake, in my opinion. Before you start selling things, you need concrete evidence those things are what people want to buy. Otherwise, you’re risking wasting months or even years of your life trying to push a product no one wants.
The simplest way to obtain that evidence:
Affiliate offers.
By seeing what your audience buys from other people, you can get a much better sense of what they might want to buy from you. If you promote a product and it converts well, you should think about creating a similar product. If it doesn’t convert well, you should probably move on.
In other words, affiliate offers are a form of market research. As a bonus, you just so happen to get paid commissions on the products your customers buy in the process. So not only are you learning what your audience wants to buy, but you’re making money from your blog at the same time. Pretty sweet deal.
At Smart Blogger, I’ve tried lots of different offers. WordPress hosting, landing page tools, email marketing software, WordPress themes, and half a dozen different types of courses. Since we sell courses, I pay the most attention to the results from those programs, and here are a couple of lessons:
End to end solutions sell best. Courses promising to take someone from knowing nothing to making money far outperformed the others. For instance, here’s a screenshot showing us as the #1 affiliate for Danny Iny’s Course Builder’s Laboratory:
Tools with a clear connection to making money also sell better than the others. For instance, landing page builders. As proof, here’s a screenshot of our earnings from promoting LeadPages:
By themselves, neither of those promotions really moved the needle on our revenue, but they did teach us useful lessons that went into creating Freedom Machine, which brings us to…

6. Develop a Unique Mechanism


Before you think about launching your own products or services, there’s one essential point about human nature you need to understand:
Whenever anyone purchases anything, they expect to transition from where they are now (Point A) to where they want to be (Point B). For example…
When you buy pizza, you want to transition from being hungry and craving pizza (Point A) to tasting delicious pizza and feeling full (Point B).
When you hire a plumber, you want to transition from having a clogged, overflowing toilet (Point A) to having a normally functioning toilet (Point B).
When you buy a course on SEO, you want to transition from feeling bewildered and getting ignored by Google (Point A) to ranking for competitive terms and getting traffic.
The success of a product ultimately depends on helping customers make those transitions. If the customer doesn’t get to Point B, they typically view the experience as a failure.
So, here’s the magic question:
What makes you better equipped to deliver that transition than your competitors?
The answer to that question is what marketing expert Todd Brown calls your “unique mechanism.” It’s a little different from a “unique selling proposition,” because it’s not just something about you that’s different. It’s something about you or your method that makes you better able to help customers than anyone else.
For Freedom Machine, we have multiple unique mechanisms:
Get published on Medium — a platform with more than 60 million active readers looking for content
You don’t have to struggle with setting up your blog. We do it for you.
A research concierge who will do your research for you instead of having to pay for expensive tools
Content frameworks developed behind the scenes at Smart Blogger to produce popular content
A monetization methodology proven by our success with Smart Blogger
Advice on how to automate everything, so you eventually get more freedom
Weekly calls with me where I will help you set up your Freedom Machine
Combined, those unique mechanisms are EXTREMELY convincing at setting us up as the superior solution. Therefore, the product sells like hot cakes.
To be clear… it’s not necessary to have 7 different unique mechanisms. Sometimes just one is all you need (i.e. fresh, hot pizza in 30 minutes or less). The core idea though is to make sure you are obviously far more capable than your competitors at delivering results.
Then all you have to do is…

7. Launch the Minimum Viable Funnel


Look around at successful entrepreneurs of any type, and you’ll find a surprising trend:
They tend to sell their products before the product is created.
To most people, this sounds like insanity at best or a disturbing lack of ethics at worst. How could you possibly ask people to buy something that doesn’t exist?
The answer:
It’s the same principle as Kickstarter.

You create a fancy minimal sales funnel of some sort (in this case, just a simple sales page), tell people the product is coming soon, and then wait to see if enough people sign up to justify making the product. If they don’t, you refund everyone’s money and start over.
In other words, it’s the final step in validating you have a viable product. The steps go like this:
Identify demand by promoting affiliate products
Find a unique mechanism that makes you clearly superior
Test the demand for that unique mechanism with a quick and dirty launch before you create the product
In my case, the minimum viable funnel was a 90 minute webinar. The first time I did it, there was no product, no follow-up sequence, nothing. It was just a bare-bones test.
And it resulted in $126,000 in sales live on the webinar.
Seeing that $30,000 sales was my minimum for success, we went ahead and created the first version of the product live with students. About a year later, it’s now approaching $1 million in sales.
That’s also just one product. We have others, and we have still more in the research pipeline.
And guess what I would do if I had to start over again?
The exact same thing. It’s not easy, it’s not fast, it’s not even that sexy, but it works.
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7 Ways to Make Money Blogging (with Examples!)
Now that you have a general framework to use, let’s jump into the specifics of how to make money blogging, including real-world examples you can study and learn from.
Here are the top 7 ways to make money blogging:

1. Online Courses and Workshops

Here at Smart Blogger, we make most of our income from online courses and workshops — over $1 million per year — but we are far from the only ones. Most of the people making serious money from their blogs are doing it through courses
Ramit Sethi reportedly crossed $10 million dollars in annual revenue with his suite of premium courses:

And it’s not only business or wealth focused topics that are doing well. You can find blogs on just about any topic monetizing with online courses. For instance, the popular interior designer Maria Killam has quite a few courses and workshops in her catalog:


2. Books and Ebooks

Quite a few writers have parlayed their blogging success into a major publishing deal. Mark Manson, for instance, published a post called The Subtle Art of Not Giving a Fuck in 2015. Millions of readers later, he got a book deal with Harper Collins and went on to sell over 3,000,000 copies in the US alone.

Self-published books have also been successful. The most notable success story among bloggers is probably James Altucher’s Choose Yourself, which is now sold over 500,000 copies:


3. Affiliate Marketing

If you’d like to earn some passive income from your blog, one of the best choices is affiliate marketing — recommending the products and services of other companies in exchange for a commission.
Here at Smart Blogger, we make more than $100,000 per year promoting affiliate products, most of that coming from casually recommending products we love like Siteground (affiliate link) and Ahrefs (affiliate link).
But there are lots of other examples too. For instance, Digital Photography School has reportedly made over $500,000 in Amazon commissions from promoting photography equipment:


4. Advertising

Normally, we’re not big fans of selling ads on your site. You need roughly a million visitors per year for the large advertising networks to take you seriously, and affiliate marketing is almost always more profitable and just as passive.
That being said, some niches like recipes, fashion, and news are hard to monetize through many of the other methods mentioned here, and they get LOTS of traffic. In that case, putting a few ads on your site can make sense as a supplementary income source.
For example, here’s a screenshot of a 2016 income report from Share the Yummy:

Normally, you make money by joining a network. Nearly anyone can join Google AdSense, for example, and you can later grow into more selective networks like Mediavine and AdThrive.

5. Speaking Gigs

If your blog takes off, and you start being recognized as an authority in your space, you might be surprised by how many invitations you get to speak at conferences. And it’s amazingly profitable. I typically make a minimum of $10,000 per speech and it can go as high as $100,000 when you count product sales resulting from the speech.
Not bad for a 60-90 minute talk.


6. Consulting/Coaching

While this certainly isn’t everyone’s cup of tea, doing a bit of coaching or consulting over the phone can earn you a surprisingly nice living, even when your audience is small. I don’t do consulting anymore, but the last time I did, I charged $1,000 an hour with a six-month waiting list.
But I’m not the only one. Going back to Maria, again, she’s been quite innovative coming up with ways to do design consultations by photo and email, currently charging $1,275 per room:

You can make this work in almost any space. You just need to know what you’re doing and be confident in the value you are providing to clients.

7. Selling Freelance Services

The next step up from consulting is to actually do it for them.
Typically, you’ll make more money with this than anything else, but it’s also the most draining and time intensive. That being said, I’ve seen bloggers make six-figure incomes with no more than a few thousand readers on their blog, essentially using their blog as a lead mechanism to get clients.
It’s so profitable, even if successful bloggers continue to do it. For example, Elna Cain continues to sell her freelance writing services:

If you’re a writer, designer, photographer, programmer, or other service provider where your skills can be sold digitally instead of you having to be there in person, you might want to consider it from day one. All you really need to get started is a contact form for clients to reach out to you.
Let’s close with some questions and answers, shall we?
Go to top
FAQ about How to Make Money Blogging
So, we’ve covered the basic process. Now let’s step back for a moment and answer some of the questions I hear the most often:
Do bloggers make money?
I certainly do, but I don’t think that’s what you’re asking. I think you’re asking…
“Is it reasonable for me to learn how to make money blogging?”
The no BS answer:
It depends on how patient and persistent you are.
Starting a blog from scratch is just as difficult as starting any business. For example, it requires the same time and effort as starting your own restaurant, software company, or accounting service. Yes, those businesses are wildly different, but the first few years are usually the same story: low income, lots of stress, big learning curve.
If you want a more concrete answer than that, we’ve found it takes even our smartest, most dedicated students 3-6 years to make enough money from blogging to quit their jobs. And that sounds like a long time, but so what? 3-6 years to be able to work from anywhere in the world, take a vacation whenever you want, and probably have passive income until the day you die?
Sounds like a pretty good deal to me.
How much money can you make from blogging?
The fact is, most bloggers make as much money as any other type of entrepreneur:
Nothing.
And it’s not because there’s no money in it. This blog makes more than $1 million per year, for God sakes, and it’s nowhere close to the most profitable blog out there. Blogs like The Penny Hoarder, Moz, and Lifehacker power businesses worth hundreds of millions of dollars.

So why aren’t more bloggers rich?
The truth is, most people quit. They start a blog, realize it’s hard work, and walk away.
But if you’re patient and persistent?
You can make millions. I have. So have lots of other smart, dedicated entrepreneurs.
You just have to do the work. Consistently. For years.
Can you do that?
Then yeah, I think you can make six figures at least. Maybe more.
How do you make money blogging? (Or, How do bloggers make money?)
As I mentioned earlier, there 7 popular ways to make money blogging:
Offering online course and workshops
Writing books and eBooks
Affiliate marketing (recommending products and services in exchange for a commission)
Blog ads
Speaking at conferences
Offering your expertise as a consultant or coach
Selling freelance services such as writing, designing, and programming
Which is best for you will depend your blog, your expertise, and your situation.
How do you start your own blog for free?
Lots of people say you can’t. They tell you to buy a domain name and a hosting account and a premium WordPress theme.
But I think that’s nonsense.
You can get started for free within five minutes on Medium. They also have over 60 million monthly readers, so you can get a lot of exposure there if you get featured.

This article walks you through that strategy, step-by-step.
Alternatively, you can write on WordPress.com, Linkedin, or any of the other platforms out there. It doesn’t really matter. The point is, start writing and learning as soon as possible.
Once people start sharing your articles, and you begin to understand how everything works, then you can go through the trouble of setting up your own site, installing WordPress, and all that jazz. Until then though, it’s just a headache you don’t need.
What are the most popular blogging platforms?
WordPress is by far the most popular. No one else is even close.
But that doesn’t mean it’s the best for everyone. There are several — and most of them are free.
As I mentioned earlier, I think Medium is a good place to start. You can also create your own blog with tools like Blogger, Squarespace, Wix, Joomla, and countless others.
What are the top blogs about how to make money blogging?
I’d like to think Smart Blogger is the best (and most comprehensive) site on the topic, but it’s by no means the only one. Not all of these talk about how to make money blogging, but together, they give you a solid foundation:— Brian Dean doesn’t talk much about how to make money blogging, but he’s one of the top experts and educators in the world on SEO. What I love about his content is how easy to understand it is, despite covering some incredibly complex topics. If you’re a beginner, prepare for a treat.
— In my opinion, my friends over at Digital Marketer are the best in the world at monetizing traffic. If you’d like to learn about marketing, list building, customer research, automation, or funnels, there’s no better source. If you’re interested in using your blog to build passive income, Pat Flynn is a master at showing you how to build a tiny little business that can support you and the lifestyle you want. Both his blog and podcast are excellent.
Want me to walk you through all of the steps?
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Here's a free workshop where I'll walk you through the steps, so you can understand EXACTLY what you have to do to be successful.
The Bottom Line about How to Make Money Blogging
Is it possible?
Absolutely, but only if you treat it as a business.
Yes, you can start your blog as a side project. Yes, you can slowly grow it in the background. Yes, you can turn your blog into a source of passive income that eventually lets you quit your job, travel, spend more time with your family, whatever you want to do.
But like anything worthwhile, it’s hard work getting there.
You have to study. Practice. Master your craft.
If you love writing, I can’t imagine a better business, though. Not only is blogging a great way to get your writing noticed, but it’s a great way to connect with people around the world who need you, teach them what you know, and get paid pretty damn well in exchange.
There’s never a day I regret dedicating myself to blogging. Never.
It’s not just because of the money, either. It’s because I also get to do what I love and help people at the same time.
What could be better than that?